Learning outcomes

CLO$2$: Prepare written documents such as business proposals, meeting minutes reports, cover

letters and resumes

CLO$3$: Deliver oral presentations using visual communication

Instructions$/$Writing Prompts

PART $1$: PRESENTATION ON VIDEO ADVERTISEMENT $(20\%)$

$1.$ Select ONE $(1)$ company $($e$.$g$.$ McDonald$$s$,$ Volkswagon, Lego, etc$)$ that promotes its

company via video advertisement. You are only allowed to choose ONE $(1)$ advertisement

made by the chosen company. Video advertisement is still relevant and powerful as it can

be publicized from television to internet webpage. With the current technology, video

advertisements are more uniquely designed.

$2.$ Do some research on the company chosen to present on the following issues:

$$ Briefly describe the product or the services in the advertisement.

$$ Explain why the video advertisement is interesting enough to catch your group$$s

attention.

$$ Discuss the values communicated through the video advertisement and how they

reflect the company$$s values as well.

$$ Discuss about the use of appeals in the advertisement.