Question: LEARNING REVIEW 1 8 - 4 . Explain the difference between advertising and publicity when both appear on television. 1 8 - 5 . Cost

LEARNING REVIEW
18-4. Explain the difference between advertising and publicity when both appear on television.
18-5. Cost per contact is high with the element of the promotional mix.
18-6. Which promotional element should be offered only on a short-term basis?
LEARNING REVIEW 18-4. Explain the difference between advertising and publicity when

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