Learning to write informational or persuasive messages is an essential skill for the effective business communicator, but

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Learning to write informational or persuasive messages is an essential skill for the effective business communicator, but it can be a challenge sometimes to tell them apart.

An informative message may provide context to facilitate understanding but offers information to the reader without suggestions, guidance, or a call to action. The message to inform provides information in a way that helps the reader understand a relationship between concepts, with a pie graph for example, in a clear, concise style.

A persuasive message may also provide context to help the reader understand, but it will also provide a clear path to understand the information leading to specific conclusions and/or a call to action. Persuasive messages are often sales messages designed for potential customers, but not always. A manager may present a persuasive message to the team, outlining the benefits of a new procedure, for example.

Provide Discussion, you will create and present an informative message as well as a persuasive message around the same topic. For example, you might provide a brief description of a product or service to inform the reader, and then provide a brief sales pitch that incorporates information about that same product or service to make it attractive and interesting.

Select a product or service for your informative and persuasive messages.

How should you deliver information in an objective, neutral way? Please provide an example.
How could you present the same information with your own spin and persuasive message? Please provide an example.