Question: Leave that question and answer the rest (b) Value Creation and Delivery Sequence Choose the value Provide the value Communicate the value Customer Market Value

Leave that question and answer the rest

(b) Value Creation and Delivery Sequence Choose the value Provide the value Communicate the value Customer Market Value Product Service Sourcing ) Distributing Sales develop- develop- Pricing Sales force segmentation selection/ positioning promotion Advertising focus ment ment Making Servicing Strategic Marketing Tactical Marketing 2. Read the Forever 21 article (https://www.businessinsider.com/forever-21-bankruptcy-rise-fall- retail-apocalypse-fast-fashion-2019-9) and answer the following questions. (30%) a) Referring to Chapter 1, what additional factors could be attributed to the decline sales of Forever 21? b) Based on Chapter 4, what strategic focus should Forever 21 establish for its marketing program after filing for bankruptcy and why? c) Given the current state of Forever 21, what would you recommend the company to improve in terms of "choose the value" in the figure shown in Question 1 and defend your

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