Lee is impulsive, young, and enjoys such activity-oriented, somewhat risky experiences as skydiving, bungee jumping, and snowboarding. To which of the following VALS2 groups would Lee most likely belong? strivers Millennials extroverts experiencers achievers One important system of marketing psychographic measures is AIOs. What do AIOs measure? attitudes, innovations, and operations attitudes, inclinations, and opinions O age, interests, and other-orientation activities, interests, and opinions O agreeableness, ideas, and observations Sharon could not understand why so many of her high-end, outdoor spa customers drove Volvos until she read an article that explained that consumers tend to buy related lifestyle products if the products both share the same symbolic meaning. Which of the following terms best illustrates what Sharon has observed in her customers? O segment ecologies none of these terms applies motivational social self O appeals to the ideal self O product constellations