LEI 3542 - Case Study #1 CASE STUDY #1 - CH. 1 (DEFINING THE FIELD OF SPORT MANAGEMENT) Boathouse oathouse LTETIME FITNESS Christine Breakfast, Jose Lunch, and Chante Dinner all attend the same university. All three will eam a degree in sport management, although each will have completed a different internship experience. Christine completed her internship with Boathouse Sports (www.boathouse.com), based in Philadelphia, as sales representative. Boathouse Sports is a sports apparel company that specializes in custom team outerwear. Jose did his internship in the ticket office of the Miami Dolphins (www.miamidolphins.com) of the National Football League (NFL). Chante completed her internship with the Life Time Fitness (www.lifetimefitness.com), an upscale fitness center located in Eden Prairie, Minnesota, in the event planning department. As part of their culminating experience at the university, Christine, Jose, and Chante are to write a team report and make a presentation to sport management faculty and students describing their internship experiences relating to the field of sport management and the sport industry. In preparing for the report and presentation, Christine reported that her internship experience with Boathouse consisted of traveling to sporting goods shows and universities introducing Boathouse's new products and taking product orders. Jose stated that he spent long hours at the Dolphins Ticket Office on the telephone dealing with customer complaints regarding seat selection and ticket orders. He also worked all home game days from 8:00 a.m. until one hour after the game as a customer service representative, which could turn out to be 12-hour days, Chante, on the other hand, related that her days were spent promoting upcoming events at the Life Time Fitness. She developed brochures, flyers, and advertisements for newspapers. In addition, she worked some event days at the registration table. After talking for a while, it became apparent that although each experienced a part of the sport industry and the field of sport management, all three were exposed to different fragments of the sport industry. 1. What are some ways that Christine, Jose, and Chante can describe their experiences in the field of sport management and the sport industry in terms of classifying sport products? Were there any similarities or differences? 2. How might Christine, Jose, and Chante depict the coordination of human resources involved in cach sport selling 3. What types of technologies are used in these businesses and how do they vary depending on the service(s) offered? 4. Using the Internet, find evidence for the growth of the field of sport management. To get started, use "sport," "sport industry," and "sport management" as your key search words