Question: Lengthy response please/ NEED NEW ANSWER / ANSWER NEVER USED BEFORE/ no textbook answers please. How do companies identify an attractive market segment and choose

Lengthy response please/ NEED NEW ANSWER / ANSWER NEVER USED BEFORE/ no textbook answers please.

How do companies identify an attractive market segment and choose a marketing strategy? Why do companies choose to segment and target specific groups?

answer 1-2 pages thank you

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