lent $($i$)$

Saved

Prescriptive

Analytics

$2$

Descriptive

$3$

Diagnostic Analytics

$4$

Predictive Analytics

Match each of the options above to the items below.

By analyzing its shopping data, ABC Supermarket found that $30\%$ of its most valuable customers often buy a product the firm previously had considered removing due to its low overall sales.

XYZ Manufacturing has developed a method for determining a customer's risk of defecting in the near future by using its CRM data to identify factors associated with customer defection.

By analyzing data on customer service calls, Quality Software has found a negative relationship between the time it takes to speak to a rep and overall customer satisfaction with the call.

Global Hospitality has developed a method for assessing the potential impact of allocating varying amounts of its ad budget across different digital ad options to identify the optimal mix.