Question: Let s say OOFOS spends $ 1 0 0 , 0 0 0 on Facebook ads at a CPM rate of $ 2 and finds

Lets say OOFOS spends $100,000 on Facebook ads at a CPM rate of $2 and finds that its CTR (click-through rate) is 0.5%, and conversion rate is 2%. Further assume that the price for a pair of OOFOS shoes is $100.

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