Question: Let s think about this. First, does it make sense for us to use teams? If so , what kind of teams should we use,

Lets think about this. First, does it make sense for us to use teams? If so, what kind of teams should we use, tradi-
tional work groups with little autonomy who report to managers, or, self-managing teams that have complete authority
to make decisions and solve problems on their own. In other words, if we go with teams, do we get a little bit wet or do
we jump all the way in the water? Also, what should the teams look like (i.e., who should be on the teams)? If not teams,
how do we run our customer service centers better?
Second, how should people who work on teams be trained and evaluated to achieve our twin goals of decreasing
phone transfers and maximizing customer happiness? Weve got to find a way to encourage individual initiative, while
at the same time encouraging people to work together on teams.
Third, how should the teams be created and their work structured? Do we need to carefully screen current call
reps for team work, should we hire new people for teams, or should we just roll out the teams with all of our current
reps and see what happens? Teams are expensive, so should customers have 24-hour access or just enough to cover all
four time zones in the country, say 7 a.m. to 9 p.m.? How important is it to balance costs with customer satisfaction?
Finally, should the teams be virtual or physically located together? What are the advantages and disadvantages of each?
If you were T-Mobiles CEO, what would you do?
CW.MGMT 12e_ch10_WWYD_ptg01.indd 104/11/207:37 PM

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