Let's assume you are developing a media plan for an advertising campaign for a Pho restaurant. The campaign will last for one month. Respond to the following prompts to create a high-level media plan:

1. Who do you want to reach with your advertising campaign? Be specific. Provide the rationale for your choice.

2. What do you want to accomplish with your advertising campaign? What specific objectives do you have for your advertising campaign regarding consumer response?

3. How often do you want to expose the target audience to your message during the campaign time frame? Be specific in identifying the number of exposures. (Frequency objective). what percentage of the target audience do you want to expose to your message at least once during the campaign time frame? Provide the rationale for your choice. (Reach objective)

4. What forms of media will you utilize for your campaign? In what specific media vehicles (identify the specific tv program(s), radio station(s), print publication(s), out of home method(s), search marketing site(s), social media platform(s), etc.) will you advertise? Select at least four forms of media and four associated media vehicles you will utilize for your campaign. Provide the rationale for your choice.