Let's assume you are developing a media plan for an advertising campaign for a Pho restaurant. The campaign will last for one month. Respond to the following prompts to create a high-level media plan:

1. Where will you advertise? In what geographic area will you focus your advertising efforts? Be specific. Provide the rationale for your choice.

2. When will you advertise? Given this campaign will last one month, in what month will you advertise? So, what time of year would the target audience be most receptive to your message and interested in purchasing your restaurant? (aperture) To get more specific, is there a particular time of day the target audience would be most receptive to your message? Provide the rationale for your choice.

3. How will you distribute your media budget between your selected media vehicles? List the vehicles and the percentage of the budget you would allocate to each vehicle. We are not addressing actual dollar figures, but how the media budget would be allocated between your vehicles. Provide the rationale for your choice.