Question: Lets consider a problem of digital attribution across display ad networks. Suppose the unadjusted cost per acquisition (CPA) for the Display Ad Network 1 is

Lets consider a problem of digital attribution across display ad networks. Suppose the unadjusted cost per acquisition (CPA) for the Display Ad Network 1 is $100. The conversion rate for search ads without display ads is 1%. The conversion rates for search ad with display ads on the Display Ad Network is 2%. The unadjusted Search Ad CPA is $200. What is the adjusted CPA for the Search Ad Network?

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