Let's continue working on your NEW BUSINESS!

LOGO

$1.$ Create a logo for your new business using the website below $($or any other of your preference$)$ and explain $($maximum $10$ lines$)$ why you chose the colours, layout, etc.

https:$//$www$.$namecheap.com$/$logo$-$maker$/$app$/$

PRODUCT DEVELOPMENT

$2.$ List $5$ different types of products of services you plan to offer.

BUYER PERSONA

$3.$ List $3$ different types of clients you may target, describe $5$ characteristics for each of them $($I$.$e$.$ age, lifestyle, martial status, profession, geographic location, preferences, income, etc$).$

LOYALTY

$4.$ How do you plan to build loyalty for your brand$/$new business $($maximum $10$ lines$).$

BRAND VALUE

$5.$ Using the Brand Benefit Ladder Tool, list $3$ Emotional benefits, $3$ Functional benefits and $3$ Product$/$Service Features that will make your business valuable.

https:$//$mark$-$bridges.medium.com$/$consumer$-$benefits$-$ladder$-$a$-$useful$-$method$-$to$-$build$-$a$-$brand$-7$e$310$b$245251$

You will attach $2$ PDF files, one with the logo only and another one with the answer to the $5$ questions above.