Lets modify the scenario from Q1 and Q2 a bit. Management estimates that the incremental promotion program required to generate sufficient demand to boost sales by 20% will need to be:

Marketing Costs	$ 60,000 (exclusive of commissions)
Consumer Advertising	$ 57,451
Trade Promotion	$ 38,063
Sales Promotion	$ 25,000

The total market for craft beer sold in six-packs is about 2,500,000 six-packs per year. How much market share will Shannons need to acquire in order to break-even on the incremental costs that are anticipated? Express your answer in percent format to two decimal places. For example, 5.00 for five percent or .50 for one-half of one percent. Do not include the percent sign. Assume that price and variable costs per six-pack remain the same as in Q2.