Question: Let's say that a consumer would like to be elected to a public office; of course, this fact will influence this consumer's purchase habits. In

Let's say that a consumer would like to be elected to a public office; of course, this fact will influence this consumer's purchase habits. In other words, this consumer will be influenced by many

direct, nonaspirational reference groups

indirect, nonaspirational reference groups

indirect, aspirational reference groups

primary reference groups

direct, aspirational reference groups

Let's say that a consumer would like to be elected to

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