Question: Let's say that a consumer would like to be elected to a public office; of course, this fact will influence this consumer's purchase habits. In

Let's say that a consumer would like to be elected to a public office; of course, this fact will influence this consumer's purchase habits. In other words, this consumer will be influenced by many.

q,

direct, aspirational reference groups.

primary reference groups

indirect, aspirational reference groups.

direct, nonaspirational reference groups.

Let's say that a consumer would like to be elected to

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