Let's say that you have set up a small caf business targeting colleges and universities. Once post secondary schools allow all students to come back to the classrooms, you plan to set up beverage stations in their cafeterias.

a. Based on your learning in class, describe a possible loyalty program for your small business to lure your target market to try your product and to increase the purchase of your product.

b. How would you measure the success of this loyalty program? Be specific here