Let's say that you have set upa small caf businesstargeting colleges and universities. Once post secondary schools allow all students to come back to the classrooms, you plan to set up beverage stations in their cafeterias.

a. Based on your learning in class, describea possible loyalty program for your small businessto lure your target market to try your product and to increase purchase of your product.

b. How would youmeasure the successof this loyalty program? Be specific here