Let's start working on the thesis for this essay.

Topic:

Nike Ad "Just Do It" and Adidas Ad "Impossible is Nothing"

Your thesis should give an idea of what you'll be examining in this example(s) - what rhetorical aspects stand out to you as being important and most useful in communicating the creator's message? Appeals? Audience? Use of multimedia? Is this example(s) effective or ineffective at communicating its message?

You can get started with your thesis by following the template below:

• [Your chosen example] uses [key rhetorical elements you'll analyze] in order to communicate [identify the message] in hopes of [identify the purpose] an audience of [identify the audience]. This example is [effective/ineffective] because of [give reasons why you think this].