Question: Lexus Inc. is interested in determining whether a potential new product will be preferred by customers, even before it is launched. Since customer reactions cannot

Lexus Inc. is interested in determining whether a potential new product will be preferred by customers, even before it is launched. Since customer reactions cannot be gauged at this stage, the firm can make use of q, to gather pieces of information that can substitute for what it wants to learn.
surrogate questions
reactionary questioning
fundamental analysis
lexical analysis
Lexus Inc. is interested in determining whether a potential new product

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