Question: Lexus Inc. is interested in determining whether a potential new product will be preferred by customers, even before it is launched. Since customer reactions cannot

Lexus Inc. is interested in determining whether a potential new product will be preferred by customers, even before it is launched.
Since customer reactions cannot be gauged at this stage, the firm can make use of
substitute for what it wants to learn.
to gather pieces of information that can
perceptual mapping
surrogate questions
fundamental analysis
lexical analysis
Lexus Inc. is interested in determining whether a potential new product

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