Lez, an energy drink brand, has a disagreement with one of the major wholesalers of its products over the price of its drinks. The company also receives a complaint from a wholesaler that a Lez dealer has located too close, affecting its business. The brand decides to open its own stores to sell to the customers directly, harming the retailers of the brand.

 

Which of the following conflicts occurs when a wholesaler complains to Lez that another dealer has located too close, harming sales?

Select one:

a. horizontal conflict

b. disintermediation

c. selective conflict

d. vertical conflict

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