Library Assignment

The submission should be in APA format. Use double-spacing with one-inch top, bottom, left and right margins.Use Times-New Roman size 12 font. Your plan must include a Title page and a Reference page. At least 2 references must come from the EU Library. The paper should be 3-4 pages in length.

You should develop a business plan for construction of a new venture of your choice, and if appropriate, you might consider that the plan will have the opportunity to be presented to venture capitalists or financial institutions for funding. What would be included in your plan?

All aspects of the proposal therefore, must be addressed as fully as possible. Alternatively, consider that the business plan that you develop could be presented to a senior leader in your organization. Consider what types of information that leader might need to see your plan.

A typical business plan would contain these elements:

1. Executive Summary

2. Company Description

3. Strategic Focus and plan

Mission/Vision

Goals

Core Competency and Sustainable Competitive Advantage

4. Situation Analysis

SWOT Analysis

Internal Strengths and Weaknesses

Management

Offerings

Marketing

Personnel

Finance

Manufacturing

Research and Development (R & D)

External Opportunities and Threats

Consumer/Social

Competitive

Technological

Economic

Legal/Regulatory

Industry Analysis

Competitor Analysis

Company Analysis

Customer Analysis

5. Market-Product Focus

Marketing and Product Objectives

Target Markets

Points of Difference

Positioning

6. Marketing Program

Product Strategy

Price Strategy

Promotion Strategy

Place (Distribution Strategy)

7. Financial Data and Projections

Past Sales Revenues

Five-Year Projections

8. Organization

9. Implementation

10. Evaluation and Control