Licensing is a business agreement involving two companies: one gives the other special permissions, such as using patents or copyrights, in exchange for payment. An international business licensing agreement involves two firms from different countries, with the licensee receiving the rights or resources to manufacture in the foreign country. Rights or resources may include patents, copyrights, technology, managerial skills, or other factors necessary to manufacture the good.

By choosing one multinational corporation that using type of entry mode is licensing, explain the following questions for the period 2010 to 2020 :

Background and the performance of company (sale, number of subsidiaries and line of products) (20 marks)

Answer rating: 100% (QA)

One multinational corporation that has been using the entry mode of licensing since 2010 is Unilever ... View the full answer