LIGHTENING E BIKES is a new entrant to E BIKES market of India. They have no experience of Indian Market and their experience is just 2 years of limited success in Europe. You are appointed as Marcom Manager in this company. How do you go about your job of developing a robust launch communication directed to target customers who are first time bike buyers, existing conventional bike consumers etc. As Marcom Head in the organization , your key tasks are the following:: 1. Examine the POSITIONING of brands(USE PERCEPTUAL MAPS METTHOD) like Suzuki, Hero, Honda Activa, TVS Motorcycles, OLA Bike, Esther etc., and create a brief highlighting the USP of LIGHETENING BIKES to the agency (Media)indicating your preferences of media to reach your target customers. Mention in the brief and your personal choice of media in 4 to 5 slides and justify your selection. 2. Must recommend atleast 2 traditional media and 2 modern media separate slides and explain their value to the product/category of E Bikes. 3. Devise a small promotion to a target segment 16-25 year boys/girls(college students/young employees).