Question: Line Type Mean LCL UCL Mean LCL UCL Diff LCL 1 Click/View 19.28% 17.69% 20.96% 26.30% 24.51% 28.16% 7% 4.6% 0.0001 Y 2 Purchase/view 3.98%

Line Type Mean LCL UCL Mean LCL UCL Diff LCL 1 Click/View 19.28% 17.69% 20.96% 26.30% 24.51% 28.16% 7% 4.6% 0.0001 Y 2 Purchase/view 3.98% 3.25% 4.87% 6.35% 5.41% 7.44% 2.4% 1.1% 0.000. Y 3 Purchase/Click 20.65% 17.1% 24.72% 24.15% 20.87% 27.78% 3.5% 1.7% 0.1840 N 4 Revenue/Purchase 508.17 489.00 527.34 537.72 520.92 554.51 $29.55 $4.20 0.0226 Y 5 Revenue/View 20.23 16.04 24.42 34.15 28.61 39.69 $13.92 $6.98 0.0001 Y 6 Revenue/view with discount $19.22 $15.24 $23.20 $32.44 $27.18 $37.71 $13.22 $6.63 NA Y 7 Revenue/per purchase with Sh&H $24.22 $20.24 $28.20 $37.44 $32.18 $42.71 $18.22 $11.63 NA Y 8 Cost of clicks/view $0.96 $0.88 $1.05 $1.32 $1.23 $1.41 $0.35 $0.23 NA

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