Link Case Study : https://drive.google.com/file/d/1Qai5POOHsERDF8Elx0B8eHTY6P1At949/view?usp=share_link

Case Study: Fly High My Bird All answers can only be sourced from this case study. Problem 1 Read carefully the Blue Bird case study. (answer in detail for each question) 

a) Describe the disruption that occurred that affected the Blue Bird 

b) What problems did Bluebird face as a result of the disruption (give the evidence) 

c) What is the cause of the disruption. Apply the theory in Strategic Management that you have learned. 

d) To overcome the existing disruption, explain and apply the strategy implemented by Blue Bird. 

Problem 2 Blue Bird has carried out several initiatives to overcome the disruption that has occurred. In your opinion, did this strategy succeed or fail? Provide analysis, reasons and evidence. Give at least 3 point Analysis Problem 3 If you are a Bluebird owner, looking at the existing problems, what new initiatives would you propose. Consider various expansion strategies, digital transformation strategies, etc. Minimum 3 initiatives and apply the theory you have learned with good analysis (what and why).

Answer rating: 100% (QA)

Problem 1 a The disruption that occurred which affected Blue Bird was the emergence of ridesharing apps such as Uber and Grab which disrupted the traditional taxi market b Bluebird faced several probl... View the full answer