Link of Assessment 1

https://www.coursehero.com/qa/wait/43157621/?question_id=43157621

Assessment 2

Using the same knowledge and findings from Assessment 1, you will need to coordinate

and review the international market promotion plan. Answer the following questions.

Part A: Coordinate promotion

Question 1:

Identify (2) two personnel for implementation of promotional activity and assign responsibility for ongoing evaluation of the promotional activity.

TITLE

ROLE

General responsibilities:

Assign responsibility for ongoing evaluation:

TITLE

ROLE

General responsibilities:

Assign responsibility for ongoing evaluation:

Question 2:

Assuming you are dealing with distributors in the international market, explain (2) two

strategies for building and maintaining client relationships.

Question 3:

For each product or service selected, you have identified promotional activities in the table

below identify the resources needed for the implementation of the promotional activities.

Resources	Product or service 1: Promotional activity 1	Product or service 2: Promotional activity 2
Financial
Human
Technology
Physical

Question 4:

Explain how you will implement marketing activity according to legal, regulatory and

organisational requirements.

Question 5:

a. Using the table below explain how to monitor expected and actual performance of

promotion according to marketing objectives and organisational policy.

Activities	Objectives and how to monitor Hint: Which reports, meetings. Etc.?	Expected performance based on objectives Hint: you will need to make some assumptions	Actual Performance Hint: you will need to make some assumptions
Activity 1	Objective: How to monitor:
Activity 2	Objective: How to monitor:

b. Explain how you will and address variations between actual and expected performance.

Part B: Review Promotion

Question 1:

Explain the evaluation principles and strategies.

Question 2:

6-8 questions survey to gather feedback on the marketing mix for improvements

in target and outcomes.

Question 3:

Analyse promotional outcomes against costs and timelines.

	Cost	Timeline
Expected/Planned
Actual
Variances

Question 4:

Identify process improvements for future international marketing opportunities.

Question 5:

Prepare recommendations for the future direction of internationally based promotional

activities.