Question: Link to case study: https://www.bu.edu/goglobal/a/goglobal_courses/tm648/spain/zappos.pdf Case 2: Zappos.com: Developing a Supply Chain to Deliver Wow! What are the key bases of Zappos's competitive advantage? Is

Link to case study: https://www.bu.edu/goglobal/a/goglobal_courses/tm648/spain/zappos.pdf

Case 2: Zappos.com: Developing a Supply Chain to Deliver Wow!

  1. What are the key bases of Zappos's competitive advantage? Is Zappos following a sustainable strategy for an Internet firm - why or why not? (Note that according to Exhibit 5, Zappos's operating income is only 3.4% of sales, compared to 4.4% for Amazon and 9% for the department store chain, Nordstrom.)
  2. What are some of the problems that Zappos faces with its inbound supply chain? How might Zappos alleviate these problems?
  3. How has Zappos's distribution system changed over time? Why did Zappos make these changes? What is the downside to the changes?

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