Question: . Lipton has increased sales by developing ads that encourage it current customers to drink Lipton tea instead of coffee at morning coffee breaks. This

. Lipton has increased sales by developing ads that encourage it current customers to drink Lipton tea instead of coffee at morning "coffee breaks." This effort focuses on
A.diversification.
a. diversification
b. market penetration
c. product development
d. mass marketing
e. market development

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