Question: Lipton has increased sales by developing ads that encourage it current customers to drink Lipton tea instead of coffee at morning coffee breaks. This effort

Lipton has increased sales by developing ads that encourage it current customers to drink Lipton tea instead of coffee at morning "coffee breaks." This effort focuses on

market penetration.

market development.

diversification.

mass marketing.

product development.

Lipton has increased sales by developing ads that encourage it current

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