Lisa (Holcomb) Kudukis 1st degreeconnection

Vice President, Marketing & Innovation at Dunn-EdwardsCorporation, subsidiary of Nippon Paint (World's Fourth-LargestPaint Manufacturer)

Lisa posted, Every week, I receive 25-40 coldemails, and am often blown away at how many of these senders thinkits my obligation to respond. This particular email is from afounder that claims to be able to land executive meetings viae-mails, yet they fell into the exact same trap that every othercold sender does - they didn't tell me the value they offer in aquick, memorable way. (I spent 10+ years in commissiononly sales so yes, I do empathize with how hard salesis!)
To people sending cold emails... think about thesethings:
1) You're soliciting me. I don't owe you anything! Provide mesomething of value (white paper, stats, solve my pain point, etc.)and I'll immediately feel more obligated to engage with you if whatyou send adds value. Don't offer me gifts - I can't acceptthem and your $5 Starbucks card isn't worth my time! (Know youraudience)
2) Cold emails are a major annoyance since so many are sent, soI'm already turned off to start. Make sure what you're writingstands out and keys in on the WIIFM. Show me how you're goingto make my life easier and remove pain points in the first sentenceand subject line.
3) I have 7,000 other things going on so if I have to work hardto see the value you're offering, I'm immediately out. Forgood.
4) When you send me your "final" email and its overly assertiveor entitled, I will never respond and in fact, your brand losespoints in my mind.

For the founder who claims to be able to stick out in an inbox,show me how you can do it because it didn't work on your first 4emails. I'd try something like this?

Subject line: Are your sales team's prospecting emails gettingignored, like you might ignore this one?

Main: If you're like me, you're getting dozens of cold emailsin your inbox and deleting them. This might be happening to yoursales team's prospecting emails, too. We have developed a breakthrough method to get prospect's attention. Want to spend 15minutes seeing if there is any fit for your organization? Blah blahblah."

Of course, Lisa is referring to ecommerce type emails, notpersonal emails. Towards the end of her post she took a gander atwriting a subject line that would get the email opened and read bybetter appealing to the busy executive who is reading it. Inan A/B subject line test in ecommerce, you would test one subjectline like this one to the exact email, but with the control subjectline. Or you could scrap the entire email, create a new one andtest that against the control. My question for you toanswer is based upon this week's discussion and what you know is,briefly (a paragraph is fine) explain how you would tweak hersubject line or if you think it needs more than a tweak, what wouldyou replace it with?

Answer rating: 100% (QA)

Step 12 Emails are electronic messages that are sent to people Emails are written ... View the full answer