Question: Lisa was initially disappointed when she was assigned to work on a product in the mature phase of the product life cycle. However, once she

Lisa was initially disappointed when she was assigned to work on a product in the mature phase of the product life cycle. However, once she started working with the product team, she became more enthusiastic as she discovered
a. she could take the product into a new market segment to stimulate new growth.
b. some simple product redesign could completely reinvigorate the product.
c. changes in consumers' preferences were opening up new market segments.
d. taking the product to new international markets would stimulate growth.
e. All of the above.
 Lisa was initially disappointed when she was assigned to work on

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