Question: Lisa was initially disappointed when she was assigned to work on a product in the mature phase of the product life cycle. However, once she
Lisa was initially disappointed when she was assigned to work on a product in the mature phase of the product life cycle. However, once she started working with the product team, she became more enthusiastic as she discovered
a she could take the product into a new market segment to stimulate new growth.
b some simple product redesign could completely reinvigorate the product.
c changes in consumers' preferences were opening up new market segments.
d taking the product to new international markets would stimulate growth.
e All of the above.
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