List and briefly describe applications of consumer behavior. 2. Alex is developing the marketing strategy for a

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List and briefly describe applications of consumer behavior.

2. Alex is developing the marketing strategy for a brand of men's clothing. Before he develops his strategy, Alex will conduct research to better understand his customers. Briefly describe a conceptual model that includes the factors he should consider in his research.

3. Name the seven factors influencing nonverbal communications and describe four of them.

4. Jason is planning a business trip to Japan, and it is his first-time doing business in that country. Discuss some value differences between Japanese culture and American culture that are most relevant to him in a business meeting situation.

5. Compare and contrast the categories of innovations and give an example of each.

6. You are a marketing manager and want to use the power of reference groups to influence consumers. Reference group influence can take three forms. Name and describe each and explain how you could use each type of influence in an advertisement.

7. You are tasked with the responsibility of developing a situation-based marketing strategy. Explain how you would go about doing that.

8. Tim is looking for a gift for his relatively new girlfriend—he likes her a lot but is not sure if she's "the one." He's facing somewhat of a dilemma with this gift because he doesn't want to send the wrong message to her, but he doesn't want to appear cheap, either. Moreover, he's not sure how she really feels about him. Explain the types of symbolic meaning the gift he selects might hold.

9. Joan currently drives a Toyota automobile, and it has been a very reliable car. However, she desires to own a BMW, but her finances cannot support such a purchase because she has to pay her mortgage, utilities, and her son's college tuition. Explain the two factors that affect one's desire to resolve a particular problem and specify which one most likely is influencing Joan's inaction to resolve this discrepancy between her actual state and her desired state.

10. Stacy owns a retail store specializing in home decor products. She is considering using price advertising but is not sure what she needs to consider before doing so. She knows you are a marketing major and has asked for your advice. Discuss three decisions she needs to consider when using price advertising.