List the steps in the AIDA model and explain why each step is important to marketers. Then, act as a marketer for Eberhardt School of Business and create an example of a message for each step. Your goal is to reach possible students to attend ESB. Remember you are graded on your specificity and use of course language in your answer. If you use generative AI to help with your response, you must disclose how it was used. If you do not disclose it$,$ but its use is apparent, you will receive $0$ points.