Question: Live Harmony is specified in plant - based products. The company's new varicly of plantbased burger has the consistency and taste of regular burgers and
Live Harmony is specified in plantbased products. The company's new varicly of plantbased burger has the consistency and taste of regular burgers and now the marketing team need to choose a pricing strategy for this new burger. In which siuca lon below the marketing team should choose skimming pricing strategy for this tasty plantbased burger?
a
Retailers are willing to pay for new brands of premium burger in an extremely overcrowded category.
b
The burger market is highly conservative.
c
A large portion of the market has inelastic demand for plantbased burger, over a fairly broad range of prices.
d
Economies of scale in production are substantial.
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