LLBean Free shipping, 100% guarantee. According to the LLB company website: Since 1912, weve believed in
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LLBean – Free shipping, 100% guarantee. According to the LLB company website: Since 1912, we’ve believed in the adventure of a life lived outdoors, the promise of fair dealing, and the guarantee that everything we make is designed to last. So if any of our products isn’t working or fitting or standing up to its task, we’ll take it back. LL himself always said that he didn’t consider a sale complete “until goods are worn out and the customer still satisfied”.
What sources of Differentiation Advantage is LLBean leveraging?
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ISBN: 978-0324655223
11th Edition
Authors: Kenneth W. Clarkson, Roger LeRoy Miller, Gaylord A. Jentz, F
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