Question: LMR is making decisions regarding where to hold focus groups. Which of the following is a FALSE statement regarding venue decisions? Question 2 2 options:
LMR is making decisions regarding where to hold focus groups. Which of the following is a FALSE statement regarding venue decisions?
Question options:
conducting the sessions in a dedicated focus group facility provides a place of professionalism and logistical advantages
conducting the sessions at a client's place of business lends an air of neutrality
conducting the sessions in a professional facility is often best for the researchers but offers few benefits to clients
conducting the sessions in a professional facility is often the best option to gather quality consumer insight data for BOTH clients and researchers
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