Question: LO 7 - When considering entry into a foreign market, a resource - based view suggests that foreign firms need to: deploy overwhelming resources and
LO When considering entry into a foreign market, a resourcebased view suggests that foreign firms need to:
deploy overwhelming resources and capabilities to offset their liability of foreignness.
be aware of the numerous regulatory risks and trade and investment barriers.
take actions deemed legitimate and appropriate by the various formal and informal institutions governing market entries.
understand the numerous differences in cultures, norms, and values.
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