LO2-- . O O O Be able to differentiate between the 3 different ways to compare results Intracompany-compare ourselves over time Intercompany-compare to primary competitors/other businesses Industry averages-compare to a group in our field Apply horizontal analysis (trending) ($ or %) Change over base year amount Apply vertical analysis (common-size) % Balance Sheet is every amount in relation to Total Assets (or Total Liabilities and Stockholders' Equity)-(should be the same, right? A=L+SE) Income Statement is every amount in relation to Net Sales O . O O LO2-- . O O O Be able to differentiate between the 3 different ways to compare results Intracompany-compare ourselves over time Intercompany-compare to primary competitors/other businesses Industry averages-compare to a group in our field Apply horizontal analysis (trending) ($ or %) Change over base year amount Apply vertical analysis (common-size) % Balance Sheet is every amount in relation to Total Assets (or Total Liabilities and Stockholders' Equity)-(should be the same, right? A=L+SE) Income Statement is every amount in relation to Net Sales O . O O