Question: Locate research (reference and attach footnote to the 2 research studies)relevant to attitudes (and other concepts set forth in Consumer Behavior)and summarize the findings of

Locate research (reference and attach footnote to the 2 research studies)relevant to attitudes (and other concepts set forth in Consumer Behavior)and summarize the findings of the research and its relevance to the world of marketing. Reference the importance of the research to your generation of consumers.

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