Question: Locate research (reference and attach footnote to the 2 research studies) relevant to attitudes (and other concepts set forth in ch 8) and summarize the

Locate research (reference and attach footnote to the 2 research studies) relevant to attitudes (and other concepts set forth in ch 8) and summarize the findings of the research and its relevance to the world of marketing. Reference the importance of the research to your generation of consumers. (350 words minimum)

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