Locate two advertisements for two different companies. This might include television, Internet, outdoor/billboard, magazine ads, newspaper ads, catalogs, newspaper inserts, direct-mail pieces, and/or social media. They must also be two different advertising vehicles (e.g., one magazine/one billboard; one online ad/one newspaper ad; one direct mail/one outdoor).

Analyze the segment being targeted for each ad. Describe the methods used for segmenting and describe the target market reflected in these materials. You must tie this week's reading into this discussion topic.

Be sure to include a copy of the material used in the analysis. Items that are emailed to me will not be accepted for credit. A few ways to include them in your post:

• Screenshot Internet or social media ads
• Take pictures of billboards (not while driving!)
• Scan or take pictures of print ads (newspaper, magazine, direct mail)
• Upload a picture from the Internet
• Attach an mp3 of a radio ad
• Provide the link for a YouTube video of a TV commercial