LoExposure Outerware, a Colorado$-$based company, sells two primary product lines to specialty outdoor stores throughout the United States. One product line, called No$-$Sun, protects consumers from exposure to sunshine, and the other $($No$-$Cold$)$ is functional in cold temperatures. LoExposure has been in business for eight years, and it has become a favorite of outdoor enthusiasts who value quality over price. Accordingly. LoExposure is among the higher$-$priced suppliers in the market. LoExposure promotes it brands through social media with avid followers on Facebook and Instagram. Occasionally the company will use extreme athletes to promote its brands at specific events, but it does not believe in hiring celebrity spokespersons on a long$-$term basis. LoExposure does no formal advertising or sales promotion, preferring word$-$of$-$mouth and social media to spread the word about its product lines.