Logi Service is a provider of logistic services for SME organizations. In recent times due to many

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Logi Service is a provider of logistic services for SME organizations. In recent times due to many successful marketing initiatives, they have been successful in securing many service contracts with reputed retailers in the UK. In order to support this operation, the management changed the business processes radically to reduce delivery times and to enhance customer experience. Some of the other changes include investing in digital technologies including data analytics software, easy-to-operate digital handled operators and a state-of-the-art web interface for end customers as well as its direct clients. The employees currently are extremely happy with existing processes and the teams they belong to. The new change requires many employees to improve their digital skills as many lack digital literacy skills.
As a very knowledgeable business analyst and intelligence consultant, you have been contacted by the board of Logi Service through a recruitment firm, to help institute this change and create a sense of urgency among the employees through training that will result to quick wins, ranging from technological, organizational, human to cultural aspect including processes and information flows of the business systems.
The firm has also, allowed you to assess the operations of their major global partner, including the customer databases, sales and profits across regions and cities. And finally, the company handed over to you a CSV Superstore database folder containing information about their global business operations. Your tasks are highlighted in two parts:
Part 1
❖ Using any favorite charts of yours, the board wants you to design an executive Dashboard, and
track and display any 3 of the 5 listed KPIs:
1) Customer segment
2) Product category
3) Sales
4) Profit by province
5) Shipping cost
Note: The Superstore database table has been provided via your school email and can be downloaded
from the Canvas site. The designed Dashboard must be presented and submitted in Word/PDF file.
Part 2
❖ Write a critical report appraising the importance of the integration of data analytics software and business intelligence platform such as Power BI, in enhancing business operations and performance, and clearly recommend with logical reasons why you think that the knowledge of these data-driven techniques and their applications are the best digital literacy skillsets that Logi Service employees required to support and drive the above change.