Question: LOGISTICS 3. If forecasting is so important: why do firms look to approaches such as CPFR (Collaborative Planning Forecasting and Replenishment) to reduce the need

LOGISTICS 3. If forecasting is so important: why do firms look to approaches such as CPFR (Collaborative Planning Forecasting and Replenishment) to reduce the need for forecasting? 4. Some people have argued that the process for developing a sales and operations plan is as important as the final numbers? How could this be

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