Lola's Market: Capturing a New Generation Lola's Narket: Capturing a New Generation This is a high-interest case because of students' familiarity with supermarkets. Students will also have an opportunity to consider and debate about the size and power of Hispanic and Millennial consumer segments. The Lola's Market case is thus one that will certainly trigger lively classroom discussions over staying the course with a successful strategy that is based on maintaining tradition, versus evolving Lola's strategy to serve a new customer-market segment. Students should develop an appreciation of the need for companies to tailor a strategy and shore up their dynamic capabilities to contend with changes in customer power. Before beginning this exercise, you will need to read the Lola's Market case. 5. What recommendations would you make to... What recommendations would you make to David Ortega to improve Lola's Market's competitiveness in the market while mitigating any current and future risks? Please complete 2-3 solid action recommendations and supporting justifications. Each recommended action must be supported with convincing explanation. Please complete 2-3 solid action recommendations and supporting justifications. Each recommended action must be supported with a convincing explanation. Supporting Justification: b. Action Recommendation: Supportina Justification: c. Action Recommendation