Question: Long answer questions Discuss the Post Purchase outcomes. How does Leon Festingers consumer dissonance affect consumer buying decision process? Justify your views with examples and

Long answer questions

  1. Discuss the Post Purchase outcomes. How does Leon Festingers consumer dissonance affect consumer buying decision process? Justify your views with examples and theory.(350 words)
  2. What is consumer motivation? To what extent motivational conflicts affect consumer buying habit? Explain(350 words)

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