Question: Long question: (Answer any 5.) Each question carries 15 marks, so please answer in detail with each example. Please answer in your own words. 1.Compare

Long question: (Answer any 5.) Each question carries 15 marks, so please answer in detail with each example. Please answer in your own words. 1.Compare and contrast between online and offline marketing concepts.

2. Explain the key benefits of digital marketing for hospitality organisations.

3. Write down the roles of digital marketing communications in relation to the 7Ps.

4. Demonstrate Consumer life cycle stages of digital adoption.

5. Write down the opportunities and challenges of a digital hardware landscape.

6. Explain the procedures used for measuring digital campaigns.

7. How online metrics measures the performance of digital campaigns.

8. Write down the challenges and impacts of digital marketing in hospitality industries.

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